Sweeping Courses & Workshops at Pave/X 2024


Tuesday, 1/30

How to Build, Scale & Diversify Your Sweeping Business

Event Time: 7:00 am

Speaker: Cole Watts

The possible ways to grow your sweeping business can seem overwhelming, but doing so is integral to your success. This session, taught by Cole Watts, will not only cover the hows and whys behind building your sweeping business, but also discuss how to scale for growth, diversify your services, change your customer base and more. Watts will teach attendees:

  • What you need to consider before adding additional services or equipment
  • The tools and techniques to accelerate your growth
  • Best areas to consider for service and customer diversification

Technology to Help Sweeping Professionals Achieve Growth

Event Time: 8:15 am

Speaker: Cole Watts

Once you decide the best ways to grow your business, you need to implement the procedures and technologies to help make it happen. In this session, Cole Watts will teach attendees how to develop a framework that will allow you to streamline processes through technology. Attendees will learn:

  • How to develop centralized purchasing, accounting and routing with technologies to increase efficiency
  • How to build travel schedules that kept preventative maintenance to stay on track while being able to react to urgent needs
  • How to implement a Human Resources Information System (HRIS) that integrates hiring, onboarding, benefits and document compliance all into one easy to access system

Risk Management Part 1: Nightmare Scenarios for Business Owners that Can Cost You BIG

Event Time: 9:30 am

Speakers: Josh Ferguson/Scott Cerosky

Construction companies of all sizes and disciplines face the potential for litigation on a daily basis – and it’s not going to get better. What once was a relatively lawsuit-free industry is fast becoming an industry where owners and high-level executives need to have attorneys on speed dial and have to devote too much time to litigation related meetings and phone calls. And nobody got into construction to deal with that! In part one of this construction industry-focused risk management session, Joshua Ferguson and Scott Cerosky will provide insights into the newest trends in litigation that directly impact contractors. You’ll learn about recent developments in cases involving the following issues, plus what that means for your business:

  • Construction defect
  • Personal injury
  • Employment discrimination
  • Civil action cyber/data breach claims

Risk Management Part 2: Common Sense Prevention Strategies to Avoid Being Sued

Event Time: 10:45 am

Speakers: Josh Ferguson/Scott Cerosky

No one got into construction thinking they’d end up in a courtroom, but today’s litigious environment demands that owners and top-level executives of construction companies be well-versed in risk management to deter and defend against claims. Whether you’ve faced claims or not, this is a “must-attend” session that can save your company. In the second part of this session, Joshua Ferguson and Scott Cerosky will teach attendees:

  • The insurance coverage necessary to ensure the long-term health of your company
  • How to stay ahead of litigation trends and how proper insurance plays in your defense
  • Specific, proven steps you can take immediately to manage your risk to both deter litigation in each of these areas and to better defend your company overall

Wednesday, 1/31

How to Bring $100,000 to Your House – Panel Discussion

Event Time: 7:00 am

Speakers: Bill Smith – Smith Property Service
Jim Blackerby – Louisville Pavement Sweeping
Scott Duscher – Agua Trucks

When it comes to transitioning your business, many owners are afraid to dive in. This interactive panel will talk attendees through what it takes to take the leap with their equipment and services and how that can provide big rewards. Discussion points include:

  • How to research and add the right equipment to move your business forward
  • What you need to know about moving your company through the different bands of income and the challenges you may face
  • Where to look to find resources and assistance to successfully improve efficiencies and profitability in your business

NAPSA Sweeping Best Practices

Event Time: 8:15 am

Topic: New vs, Used: When to lease and when to buy

Facilitator: Scott Duscher – Agua Trucks

Topic: Accounting for Intangibles

Facilitator: Dustn Moist – Cantel Sweeping

Topic: Power Sweeping Standard 2.0

Facilitator: Chris Dick – Katsam Enterprises

Topic: Marketing for Max Leads

Facilitator: Jeff Old – Lead Gear

Topic: Onboarding and Training

Facilitator: Mark Carte – Peloton Sweeping

Topic: Working with TPS’s Traps and Pitfalls

Facilitator: Bill Smith – Smith Property Service

Thursday, 2/1

Digital Marketing Strategies to Grow Your Business

Event Time: 7:00 am

Speaker: Derek Rayburn

The rise of the digital world has opened many new channels to reach your target customers at the right time they need your services, helping you quickly grow your business. Following a thoughtful digital marketing strategy is key to helping businesses – small and large – grow their bottom line and this session from Derek Rayburn will teach attendees:

  • They why behind digital marketing and how to develop an effective strategy
  • How to create engaging content and how to ensure your customers find it
  • The right way to build and nurture your lead lists to turn prospects into sales

Rockstar Recruiting for a New Generation

Event Time: 8:15 am

Speaker: Susan Frew

Susan Frew, entrepreneur and coach of 18 different trades shares her research and insight on the state of todays job market. Learn how to keep the good ones, participate with interactive and creative ideas on how to get more employees on board in 2024. Attendees will learn:

  • The facts: What are the numbers? What is happening with today’s workforce?
  • A concrete plan for recruiting and understanding today’s new worker.
  • How can your generation create harmony with the new workers?
  • Out-of-the-box ideas for recruiting the next generation.
  • A step by step plan to get employees to join your team

How to Compete On Awesome & Not Price

Event Time: 10:45 am

Speaker: Susan Frew

Susan Frew, TEDx speaker, plumbing company owner and coach of 18 different trades shares her research, insight and inspiration. You will walk away with concrete ideas on how to WOW your customers without competing on Price! Attendees will learn:

  • A concrete “how to” plan to Compete on Awesome, not on price in their business
  • How to create a “Pufferfish Effect” and make your business reputation shine
  • How to highlight your unique offerings so you no longer need to compete on price
  • A marketing blueprint that can be used in any business